I’m Samuel, an E-commerce & AI Generative Marketing Specialist with 3+ years’ experience scaling e-commerce and service brands across African and global markets. I specialize in conversion rate optimization through Meta Ads (achieving up to 6.2x ROAS), product listings optimized for buyer intent (boosting conversions by 30%+), and automation workflows that cut manual workload by 40%. I’ve managed 10+ online stores across multiple niches and helped small businesses consistently grow sales by 3–5x with proven marketing strategies.
Tools & Technologies
Skills and Expertise
Meta Ads (Facebook & Instagram Advertising)
Product Listing Optimization – titles, descriptions, SEO, and visuals to boost conversions.
E-commerce Store Management – Shopify, WooCommerce, and hands-on experience managing stores.
Conversion Rate Optimization (CRO) – improving product pages, checkout flow, and user experience.
Marketing Automation & Workflows – using tools like n8n, Zapier, and CRM to save time and boost results.
Google Ads & Analytics (GA4) – valuable add-on skill to complement Meta Ads.
Email Marketing & Retention Campaigns – driving repeat customers with Klaviyo,
Sales Funnel Building & Optimization – creating pathways that turn clicks into paying customers.
Data-Driven Marketing & Reporting – tracking KPIs like ROAS, CAC, LTV, and AOV.
Go-to-Market Strategy (GTM) – showing you can think beyond execution and drive business growth.
Running an online store today can be tough. Many business owners spend hundreds or thousands on ads but see little to no return. Product listings sit unnoticed, carts get abandoned, and store operations quickly become overwhelming.
MY JOURNEY
My journey into e-commerce started with running my own online store, where I learned firsthand how tough it can be to drive sales consistently.
That experience pushed me to master Meta Ads, product optimization, and automation and over the last 3 years, I’ve helped businesses grow their sales by up to 5x.
What I bring to the table is not just technical skills, but also a deep understanding of what it takes to turn clicks into real customers.
I’m excited about opportunities where I can help business owners or a team scale smarter, faster, and with measurable results.
Services
WHAT CUSTOMERS SAY
Testimonials
Turning visions into reality
Working with Samuel was a game-changer for our brand. His human-centric approach brought our vision to life, and the results were beyond our expectations.
Collaboration beyond compare
He is not just an online business savy, he is a collaborators. His creativity, attention to detail, and commitment to our project made the entire process seamless and enjoyable.
Exceptional service, every time
We experienced more than a service; we experienced a partnership. His dedication were evident in every stage of our project, resulting in a masterpiece.
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Let’s work together
You want to increase sales by 35% in 60 days, See ROAS jumped from 1.5x to 3.8x or reduce cost-per-purchase by 40%?
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