E-commerce Store Development Case Study

Csika is a Nigerian e-commerce brand offering fashion and lifestyle products, including cufflinks and home essentials. The client needed a professional online store to launch their brand, showcase products, and run promotional campaigns.

I was responsible for the end-to-end development and optimization of the online store, including:

• Designing and building a modern, responsive storefront.

• Structuring product categories and uploading product listings.

• Integrating secure payment gateways and order management system.

• Optimizing the site for speed, mobile use, and SEO visibility.

• Setting up marketing tools such as Facebook Pixel and catalog integration.

• Platform: WooCommerce (WordPress)

• Marketing: Meta Business Suite, SEO plugins, Google Analytics

• Integrations: Payment gateway, shipping & logistics plugins

When launching, the client faced major difficulties managing inventory — updating product prices, stock levels, and running discount campaigns required time-consuming manual edits within WooCommerce.

This created confusion and slowed down operations.

Inventory Management is one of the major challenges for e-commerce store owners. Some uses paid platform to strealine investory management.

To keep things simple and simplify inventory management, I built a custom Google Sheets integration that connected directly with WooCommerce.

• Client can export all inventory into Google Sheets with a single click.

• Make quick edits (update prices, stock levels, discounts).

• Re-upload changes back to WooCommerce instantly — no manual entry needed.

• Reduced human error and saved hours of work.

✅ Mobile-first responsive design
✅ Easy-to-navigate product categories
✅ Streamlined checkout flow for higher conversion
✅ Marketing-ready with catalog integration for Meta Ads
✅ Fast load speed for better user experience
✅ Flexible system for running flash sales and bundle pack to increase Average Order Value (AOV)