Million-Naira Business Growth Funnel
Project Documentary: Million-Naira Business Growth Funnel
Project Overview
My client runs a business growth program with the bold mission of helping entrepreneurs achieve consistent one million naira income in 90 days. The challenge was not just to generate leads, but to attract serious, qualified applicants who were willing to commit to the program.
I was tasked with planning and executing a Facebook lead generation campaign supported by a conversion-focused funnel built in Systeme.io.
My Role
Campaign Strategy & Funnel Mapping
Landing Page Design (Systeme.io)
Application Form Setup & Customization
Email Automation & Follow-Up
WhatsApp Integration for Instant Engagement
Conversion Tracking
Process Walkthrough
1. Campaign Strategy
I defined the target audience (ambitious entrepreneurs, aspiring business owners, and early-stage founders) and crafted a message that spoke directly to their desire to break income limits and achieve business growth
2. Landing Page Funnel
Designed a clear, persuasive landing page.
Added an application form with smart fields: name, email, phone, business stage, motivation, and willingness to invest.
Strong CTA button: “Register Now.”
3. Email Automation
Built a 3-step follow-up sequence in Systeme.io:
Day 0: Application confirmation + next steps.
Day 1: Success story/testimonial.
Day 2: Urgency reminder about limited slots.
4. WhatsApp Integration
On the Thank You Page, I included a WhatsApp button with a pre-filled message:
“Hi, I just signed-up for the Million-Naira Business Program. Please confirm my application.”This enabled faster follow-up and direct conversations.
5. Conversion Optimization
Tagged and segmented leads inside Systeme.io.
Redirected applicants to a dedicated Thank You Page for tracking + retargeting opportunities.
Results & Impact
Created a fully automated lead funnel capable of qualifying applicants 24/7.
Reduced manual follow-up by introducing email sequences + WhatsApp automation.
Positioned my client’s program as premium and exclusive, filtering out unserious leads.
Funnel is ready for scaling through Facebook Ads with measurable ROI.
Tools Used
Systeme.io (Landing Page, Form, Email Automation)
Facebook Ads Manager (Lead Campaigns)
WhatsApp CTA Integration
This project demonstrated how a well-structured funnel goes beyond collecting emails — it creates a system that attracts, qualifies, and nurtures leads. By combining Facebook Ads with Systeme.io automation and WhatsApp, we built a solution designed for both scalability and conversion efficiency.
Want a funnel that doesn’t just generate leads but attracts the right clients? Let’s connect.
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