My clients wanted to run Meta Ads to sell premium cufflinks. The challenge was that single-unit sales weren’t driving enough revenue, and customers often wanted more than one design. We needed a smart way to increase average order value (AOV) without complicating the shopping experience.

Running ads to a standard product page wasn’t working well. Customers had to add cufflinks one by one, which created friction and limited upsell opportunities.

The client’s goal:

• Give shoppers the flexibility to choose multiple designs at once (up to 3).

• Encourage bundle purchases with an automatic discount.

• Create a smooth landing page experience that converted traffic from Meta Ads into real sales.

I optimized the landing page using WooCommerce Product Bundles to create a streamlined shopping flow:

• Customers could select up to 3 cufflink designs directly on one page.

• A bundle discount was automatically applied when buying 2 or more.

• The design showcased variety without overwhelming the shopper.

• The checkout process was simplified, reducing drop-offs.

This setup allowed us to transform a single-product sales page into a conversion-driven bundle landing page.

• WooCommerce – for the store framework.

• WooCommerce Product Bundles Plugin – to create customizable multi-product bundles.

• Customers spent more per order by choosing bundles instead of single products.

• The landing page eliminated friction, making it easy for shoppers to select multiple designs at once.

• The client achieved a higher conversion rate and increased average order value (AOV) from the ad campaign.

If you’re running paid ads but only selling single units, you’re leaving money on the table. By creating bundle-friendly landing pages, you:

• Increase AOV without increasing ad spend.

• Give customers freedom of choice (they feel in control).

• Reduce friction in the buying process, which leads to higher conversions.