Portfolio Case Study

BigChef is a Nigerian culinary brand led by David Ekpo, a Business Growth and Marketing Strategist for foodpreneurs and culinary startups. The client needed a website that would position his brand as both a culinary consultant and a storyteller of African flavors, while also offering catering services.

I was responsible for designing, developing, and optimizing the brand’s online presence:

• Designed a modern, clean, and brand-focused website.

• Structured the site to reflect both consulting services and culinary offerings.

• Built pages for Home, About, Services, Blog, and Contact.

• Integrated a specials menu section highlighting signature dishes (e.g., Fisherman Soup, Barbecue, Jollof Rice).

• Ensured the site was mobile-first, fast, and SEO-ready.

The client wanted the site to balance two identities:

• Business Strategist for culinary startups

• Chef offering authentic African food experiences

Merging these narratives into a single website without confusing visitors was a key challenge.

I designed a story-driven personal brand website that:

• Uses narrative-style copywriting on the homepage to tell the client’s story.

• Features a clear services section for food business consulting.

• Showcases a specials menu for catering and food offerings.

• Includes contact details, business hours, and booking options for easy client engagement.

• Successfully launched bigchef.com.ng as a professional personal brand platform.

• Helped the client position himself as a trusted culinary strategist while promoting his catering menu.

• Improved online credibility with a responsive, SEO-friendly site.